Chloé

The French luxury fashion house Chloe, supercharged the attraction by adding fresh runway video directly into the iconic Saks Fifth Avenue windows in New York City.

Saks Attraction

It takes more than fantastic content to get noticed on 5th Avenue. In partnering with M/C Studios, A Non-Agency, Studio Black supported holiday windows with High resolution LED displays. This is our sweet spot; taking a great content strategy and taking it to the next level with the right tools and the right team.

• Advisory Services throughout Design Development
• Fabrication Coordination
• Content Management System
• Turnkey Installation, On-Site Show Management, Strike

Building the Saks Experience

The windows at Saks Fifth Avenue are a prime shopper’s destination – Here, Studio Black synced a single video source
to four, frame-to-frame window openings for a two-week run. Fabrication had to be carefully coordinated, merging the wall of LED tiles and the existing site conditions. Video assets adhered to strict guidelines, all of which Studio Black managed and confirmed throughout the process.

Insight

“With information coming at us from all directions, standing out in the market requires a new approach to get noticed. Our work lives in that space, delivering content with relevance.”

– Tom Haggerty